This morning I woke to the most wonderful news! One skein of my handspun yarn had been featured in an Etsy Treasury by ChirpandBloom. For those of you who run your own small businesses, give this a think from the Marketing and PR perspective.
Etsy Treasury: May the Road Rise to Meet You
First of all, what a fantastic way for the treasury creator to invoke that feeling of community than to engage and show off the wonderful things that others are creating. Secondly, an excellent opportunity to make new connections that might bring new business to your store. See, ChirpandBloomhas her own store which has adorable items for children and adults who “don’t want to grow up.” By connecting with me, she might also end up connecting with a mama who knits, but doesn’t sew and wants cute things for her daughter. Think of this action of creating a treasury as you would leaving a comment on someone’s blog, except it’s a deeper way of connecting. The neat part about what she did is that it inspired me to a) tell all my friends, b) post it on my blog (and write about her without her prompting!) c) post it on my facebook page. Goodness perpetuates goodness. Why not go bring more into the world yourself?
First of all, what a fantastic way for the treasury creator to invoke that feeling of community than to engage and show off the wonderful things that others are creating. Secondly, an excellent opportunity to make new connections that might bring new business to your store. See, ChirpandBloomhas her own store which has adorable items for children and adults who “don’t want to grow up.” By connecting with me, she might also end up connecting with a mama who knits, but doesn’t sew and wants cute things for her daughter. Think of this action of creating a treasury as you would leaving a comment on someone’s blog, except it’s a deeper way of connecting. The neat part about what she did is that it inspired me to a) tell all my friends, b) post it on my blog (and write about her without her prompting!) c) post it on my facebook page. Goodness perpetuates goodness. Why not go bring more into the world yourself?
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